diff --git a/app/mattermost.js b/app/mattermost.js
index 18034fa5a..bc53b35e8 100644
--- a/app/mattermost.js
+++ b/app/mattermost.js
@@ -76,9 +76,7 @@ const launchApp = (credentials) => {
             resetToSelectServer(emmProvider.allowOtherServers);
         }
 
-        if (!EphemeralStore.appStarted) {
-            telemetry.startSinceLaunch(credentials ? 'Launch on Channel Screen' : 'Launch on Server Screen');
-        }
+        telemetry.startSinceLaunch(credentials ? 'Launch on Channel Screen' : 'Launch on Server Screen');
     });
 
     EphemeralStore.appStarted = true;
diff --git a/app/telemetry/index.ts b/app/telemetry/index.ts
index 3502aff43..61708829e 100644
--- a/app/telemetry/index.ts
+++ b/app/telemetry/index.ts
@@ -19,10 +19,12 @@ export const PERF_MARKERS = {
 class Telemetry {
     metrics: PerfMetric[];
     currentMetrics: Record<string, PerfMetric>;
+    started: boolean;
 
     constructor() {
         this.metrics = [];
         this.currentMetrics = {};
+        this.started = false;
     }
 
     getMetrics = () => {
@@ -62,14 +64,17 @@ class Telemetry {
     }
 
     startSinceLaunch(extra = '') {
-        getTimeSinceStartup().then((endTime) => {
-            this.metrics.push({
-                extra,
-                name: PERF_MARKERS.START_SINCE_LAUNCH,
-                startTime: 0,
-                endTime,
+        if (!this.started) {
+            this.started = true;
+            getTimeSinceStartup().then((endTime) => {
+                this.metrics.push({
+                    extra,
+                    name: PERF_MARKERS.START_SINCE_LAUNCH,
+                    startTime: 0,
+                    endTime,
+                });
             });
-        });
+        }
     }
 
     remove(names = []) {